Company News

‘Mixologiste’ Trend Shaping Beauty and Beyond

Here’s a new word to add to your vocab list: mixologiste. Mintel Beauty & Personal Care (BPC) says it is a key trend set to impact global beauty consumers this year. Mixologiste, defined by Mintel as blurred lines between beauty technology, is becoming increasingly common, with overlaps between skin care, hair care and color cosmetics. Combining the most exciting technology and marketing from more than one category, manufacturers are creating new combinations with new products, packaging, ...

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